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This is the newest way of marketing online. It is not yet popular to most marketers out there but the effect of using influence marketing can create tremendous results. In fact, if you are using Influencer Marketing for Youtube, after just a year you will be earning millions. This has been proven by many talents from this same site. It is considered as the most effective way of getting the attention and even the trust of most millennials. To know more about this topic means you are controlling the future.

 

Influencer marketing has been used to focus on key individuals. These key persons are responsible to target a certain population not the whole potential customers. This strategy will put an influencer in a situation wherein most followers of this influencer will certainly obey willingly the words and even the products this influencer buys or uses. It acts like a role model for potential buyers. Whatever this person buys, their followers will also buy. Whatever this person tries, their followers will also try. It is like giving these influencers the power to command one particular population to buy or use a product without telling them directly to do it. This is a powerful marketing strategy that can be used effectively to the millennial population. Most millennials are inclined to follow whatever their role model does. It is feasible due to the concept of personal influence. The followers of these influencers are seeing it as a go signal from their role model to buy or use this service or not.

 

It is less about argument because it is more about practice. An influencer may just be doing their simple daily routine while using a specific toothpaste brand. This influencer may not know it but they are creating a subliminal message to the minds of millennials about that toothpaste. Once this influence has posted it online in a form of a photo, a video clip, or an audio, their followers will come flocking in the stores and buying all the toothpaste that has the same brand name of the one that their influencer is using. This is a perfect example of mass communication concept. This concept has been used in many fields but the original principle behind this concept when it was coined is all about a shepherd and the flock of sheep. The influencer is the shepherd while the followers are the sheep.

 

Influencer marketing on Youtube is truly powerful and using it in the right makes it even more powerful than its concept.

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For other factors that can affect marketing, check out http://www.ehow.com/list_7452714_economic-factors-affect-marketing.html.